“But you know, if this becomes a bigger thing, I’m moving to the countryside to grow sunflowers,” my artist friend told me as we were discussing the recent $69m (£50m) Christie’s sale of a JPG file. “Holy fuck,” wrote Beeple (aka Mike Winkelmann), now among the top three most valuable living artists, who created Everydays: The First 5000 Days (2007-2020) and set a record for a work that exists in only the digital space. “It’s the catalyst for a generation,” asserted Pablo Rodriguez-Fraile, digital art collector and co-founder of the Museum of Crypto Art. “My art history degree didn’t prepare me for this,” I thought.  
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